Customer comes first: Customer is the fundamental element for all our business activities. We lay much emphasis on customer experience. “Customer comes first” is the priority principle when we face conflicts of interests and need make decisions.

Employee-oriented: The atmosphere in the enterprise should be positive, simple, optimistic and enterprising. We care about employees’ growth. The ones who want to make a contribution will be given opportunities. The ones who have already made a difference will be given rewards. Collective progress is encouraged and all are encouraged to share our achievements. 

Mutual benefits through win-win strategy: What we pursue is “to do better than what we’ve promised”. We will think twice before making promises. We will always keep promises, be responsible and protect partners’ interests. All efforts will be taken to perform the liabilities to investors and partners and live up to their expectations. 

Social responsibilities: Society is where we grow. We advocate environmental protection and energy saving. We protect and promote Chinese culture. We actively perform our obligations as an enterprise citizen and take our social responsibilities.